> ## Documentation Index
> Fetch the complete documentation index at: https://dev.almedia.co/llms.txt
> Use this file to discover all available pages before exploring further.

# How revenue works

> How Almedia Link generates revenue and how it reaches you as a publisher.

This page explains where the money comes from, how it is measured, and when it reaches you.
It is written for commercial readers — no SDK knowledge assumed.

<div className="al-todo">
  **TODO(copy)** — the revenue model.

  <strong>This page needs real numbers and cannot be drafted without them.</strong> Revenue
  share, rates, minimums, payment terms and reporting cadence are all commercially sensitive and
  none of them appear anywhere in the source material for this site. Writing plausible-looking
  figures here would be worse than shipping the gap.

  Needed from the team:

  * How revenue is generated, in plain language.
  * The revenue share or rate structure, and whether it is publicly stated at all.
  * How and when publishers are paid, and the reporting they get.
  * What is measured, and which of those measurements a publisher can see themselves.
</div>

## What you can measure

Attribution runs through your existing MMP. Setup guides:
[Adjust](/publisher/mmp/adjust), [AppsFlyer](/publisher/mmp/appsflyer) and
[Singular](/publisher/mmp/singular).

<div className="al-todo">
  **TODO(copy)** — which events and metrics are available, and how a publisher reads them.
  Event names must come from the SDK repository, not from here — see the
  [Technical Docs](/technical).
</div>

## The two figures we do publish

<ul className="al-stats">
  <li className="al-stat">
    <span className="al-stat-value">\~15%</span>
    <span className="al-stat-label">Average install-to-link rate</span>
  </li>

  <li className="al-stat">
    <span className="al-stat-value">10%+</span>
    <span className="al-stat-label">LTV lift for linked users</span>
  </li>
</ul>