TODO(copy) — the core product explanation. This page carries the most weight on the site:
it is the first thing a commercial reader lands on, and every other Overview page assumes it.Needed:
- What Almedia Link actually is, in two or three sentences a non-technical reader can repeat back accurately.
- What the player does, step by step, from first seeing the offer to receiving a reward.
- What the publisher is responsible for, and what Almedia handles.
- Where the rewards come from, described at whatever level of detail is approved.
Why publishers integrate it
TODO(copy) — the case for integrating, tied to real outcomes rather than adjectives.The two approved figures are ~15% average install-to-link rate and 10%+ LTV lift for
linked users, both already used on the home page. Any additional claim — retention,
ARPDAU, session length, revenue share — needs a real number from the team before it appears
here.
What it is not
TODO(copy) — the boundaries. Worth stating explicitly, because it heads off the questions
that otherwise arrive in the first integration call. For example: whether it is an ad network,
whether it competes with existing monetisation, what it does not do with player data.
Next: how players experience it, then
how revenue works.